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Business to Business (B2B) marketing is believed to be very important in today’s business and online world. There has been a paradigm shift in the way we sell and market today. Obviously selling products and services is the ultimate goal of every business/company. However, if the company does not own qualified sales professionals, it most likely that the success will be far to reach. Therefore, business nowadays will look for graduates from any fields who possess the future professional sales skills.

SEAMEO Regional Open Learning Centre (SEAMOLEC) together with Southeast Asia Sales Competition (SEASAC) Project partners has been collaborating in various programmes for the last 2 years to strengthen Southeast Asian Universities’ capability to provide highly skilled B2B Sales professionals for the emerging international markets. This project utilises existing European knowledge and experiences in developing a pedagogically rich concept for the cooperation of Universities and companies in sales education. Best practices from Europe is matched with Asian sales cultures.

One way that can be used to improve students’ sales skill is through a well-designed sales competition. In the beginning of the year 2020 the Indonesian partners of SEASAC Project agreed to have the competition for national scale business called Indonesia Sales Competition (ISAC). ISAC is a special competition arranged for Indonesian students conducted virtually using Zoom meeting and YouTube live as platforms on November 24-25, 2020. There were 20 students from 5 university members of SEASAC Project Consortium participated, they were from Universitas Putra Indonesia “YPTK” Padang, Universitas Negeri Sebelas Maret (UNS), Universitas Bina Nusantara (Binus), Politeknik Negeri Batam (Polibatam), and Universitas Katolik Parahyangan (Unpar).

ISAC committee also on a limited basis invited several lecturers from universities outside the consortium and representatives from the MoEC to participate as judges or observers in this competition. It aimed to prepare students to be highly skilled B2B sales professionals in Indonesia who understand the process and ethics in sales. Moreover, it will also be beneficial for industries and companies in Indonesia to obtain university graduates who are able to do sales, especially Business-to-Business (B2B) sales.

In the series of ISAC activities, an International Webinar was also held with the theme “Preparing Students Towards New Era of B2B Sales” which aimed to introduce various strategies in preparing future sales professionals in a new era of B2B sales. It was opened for public participation, especially lecturers, students, sales practitioners, and business stakeholders in Southeast Asia.

The international webinar was started with report from Dr. Muhammad Ridwan, SE, MM, Head of ISAC Committee, University of Putra Indonesia “YPTK” Padang. Continued by a welcome remarks by R. Alpha Amirrachman, Ph.D, SEAMOLEC Director, and officially opened by Mr. Firman Hidayat, the Sub-coordinator for Partnership, Secretariat of Directorate General of Higher Education, Ministry of Education Republic of Indonesia. It invited 3 speakers: Benny Kusuma from Microsoft Indonesia, Harri Lappalainen from Turku University of Applied Sciences, Finland, and Assoc. Prof. Dr. Pornlapas Suwannarat from Mahasarakham University, Thailand.

These events were prepared by UPI YPTK Padang and SEAMOLEC, also supported by the Ministry of Education and Culture (MoEC) of Indonesia, UNS, Binus, Polibatam, Unpar, Mahasarakham University, Thailand, and Turku University of Applied Sciences, Finland. The competition prizes were provided by the supporting sponsors: Gistrav Group, Bank Mandiri Syariah, Gojek, and Silungkang Art Center.

ISAC was held in 3 rounds: qualification, seminal, and final round using Bahasa Indonesia as the main language. The winners of the 1st ISAC 2020 were:

1st winner: Gabriella Stephanie Siregar from Polibatam

2nd winner: Aditya Putra from Unpar

3rd winner: Rajendra Khalil Afif from Binus University

4th winner: Noel Steven Limbong from Polibatam

The international webinar was closed officially by Mr. Beny Bandanadjaja, Director of Vocational Higher Education and Profession, Directorate General of Vocational Education, Ministry of Education and Culture, Republic of Indonesia

For more information related to SEASAC project and ISAC please visit the website: https://seasalescompetition.com/